Why All Businesses Should Use Digital Marketing ?
By reading the entire article you will realize how important digital marketing is to grow any business in today’s world, so read the entire article if you want to get the benefit.
Over the past few decades, marketing has to keep up and contend with leaps in technology and our relationship to it ever since.
In today’s world where the internet is entwined with everything we do, the importance of digital marketing is very clear.
It has also become integral part of what business means to his customers, so this article will help you learn about what digital marketing is on the whole.
Has you all know, the scope of any technology or any programming language is very much important.
So before we get started, bookmark The Assamese website and never miss the latest articles published by us.
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So lets get started
Evolution of Digital Marketing
In simple terms I would say, digital marketing is the promoting of products over internet or any form of electronic media. Now people consume digital content on a daily basis.
In the beginning we use to read all the news, the day today news over the newspaper. But ever since we got smartphones, ever since we got tablets everything is bound to the online activity.
So very soon the traditional marketing platforms will disappear by replacing with digital market which will completely take over the industry.
There are so many advantages which is innumerable, now we talk about the history and the evolution behind the growth of digital marketing.
This was first used in the early 1970’s where a programmer called “Ray Tomlinson” sent the first email, through that it was first established that we can communicate using machines.
This was just the beginning, lesser did they know that digital marketing would create revolution in the field of marketing.
As the number of users increase, the landscape evolved from email to search engines like archie, yahoo, google and ecommerce sites like amazon, ebay and many more.
And also the better starting point for the history of digital marketing was in the year 1990.
This was when the term Digital Marketing was first used in the launch of the first search engine.
Then in the year 1993 the first clickable advertisement panel was released. So this is also a added wing for digital marketing. By which in the year 1994 yahoo was launched, this was the first ecommerce transaction over net market.
And also in the year 1996 smaller search engines like hotbot and alexa was released. Next in the year 1998, yahoo launches yahoo web search. So in this case, digital marketing has grown to one extent and this was also the birth of google.
Microsoft also launched MSN and also in the year 2001 first mobile marketing campaign took place.
And also in the year 2004, Gmail, Facebook and Google goes live. These are the milestones which Digital Marketing has achieved.
2005 you have YouTube being launched, and in the year 2006 twitter was launched, and also in the year 2007 tumblr, spotify was launched in the year 2008, and google launched it’s first real time search engine result in the year 2009.
And whatsapp was also launched in the year 2010, I think this application is used by most of them. Whatsapp is also a platform for digital marketing.
And also in the year 2013, facebook messenger app was launched. And also this is the year where facebook took over WhatsApp also.
In the year 2015 there was snapchat. So this is exactly how digital marketing took the mainstream. Year by year you can see that, you come across so many challenges and discovered so many new things.
The mass adaption of internet into everyday life is the single biggest event that has affected, marketing over the last few decades.
What is Digital Marketing?
What according to you is digital marketing, is it just a platform or is it just a medium through which you can get lot of followers or you can promote a product, but that’s not it.
Digital marketing is one of those fancy new buzz words, that is used in the recent days. It encompasses all marketing efforts, to promote your product or brand using electronic devices or the internet.
It leverages online marketing tactics, such as mainly search marketing, email marketing, social media marketing and mobile marketing in order to connect with the current and prospective customers.
So if you go by the definition, digital marketing is basically internet marketing. It is also referred as advertising or delivering through digital channels.
The channels can be social media platforms, mobile platforms, email or web applications, search engines and websites.
To make it simple, digital marketing is any form of marketing product or services that involves electronic devices. So this is the major reason why it is been around more than a decade.
Why Digital Marketing ?
Now that you understood what is digital marketing, let’s move on and understand why exactly do you need digital marketing.
What is the need, what is the necessity for you to use digital marketing.
The major reason would be, marketing has a lot of options. It is always related to the strategies associated with it and also you can get creative and experiment with every little aspect of the marketing campaign.
But when you compare this with the traditional way of marketing, this is impossible to do.
The task that you can complete online, cannot be done with the help of traditional marketing. So the traditional marketing forms would be printing, ads, phone communication and also physical marketing.
Now say you want to start of your business and want to promote them, you cannot go to everybody’s house and knock on their doors and tell, I am going start this project or I am going to work on this, would you please help me do it.
No, nobody in the recent days do that, so one platform where you can actually put across your views, ideas about what you are going to be doing is digital marketing.
So you can actually get a lot of support from the other people who are already working on it and also you can get a lot of guidance.
So this is exactly why you need to master Digital Marketing, now that you have understood why this is required.
Scope Of Digital Marketing
Digital marketing has several smaller divisions that work in different directions yet contributing to overall growth of the firm.
Basically digital marketing is considered has the umbrella term, which is also known as data driven marketing which operates over the digital platform i.e the internet.
For the introduction and promotion of various goods and services, the future of digital marketing is booming not just in one particular country but all parts of the world.
So in conclusion utilize digital marketing solutions provided The Assamese in partnership with NS Software Solution to grow and take your business to the next level of success with our digital marketing solutions.
